Vogue public relations big The Independents has acquired inventive company Kitten Manufacturing, marking its second acquisition in only a week.
With the brand new acquisition, The Independents will kind a brand new content material manufacturing vertical. Kitten Manufacturing specialises in creating images, video and different digital content material for trend manufacturers, and has labored with manufacturers reminiscent of Louis Vuitton, Saint Laurent, Jacquemus and Jil Sander. Below The Independents’ possession, it’s going to work to develop into new markets, together with New York Metropolis and Tokyo.
Final week, the corporate introduced it could purchase Dubai-based multi-media and artistic expertise company Bureau Béatrice, which has earned a repute within the Center East for its work producing occasions and immersive experiences for firms together with Tiffany & Co, Bulgari, Prada and System 1.
The acquisition of Kitten Manufacturing marks The Independents’ fifth acquisition this yr. Final yr, it raised $400 million with the aim of doubling in dimension by 2025.
The Independents Group Raises $400 Million, Appears to be like to Double in Dimension by 2025
The posh advertising and marketing and communications group — mum or dad to Karla Otto, Bureau Betak and influencer advertising and marketing agency Lefty — raised $400 million in a spherical led by TowerBrook Capital Companions and media, gaming and on-line sports activities betting firm, FL Leisure.
