Decide n Pay introduces Stay Nicely Membership to reward wholesome selections | Meals Enterprise Africa

SOUTH AFRICA – Decide n Pay has launched the Decide n Pay Stay Nicely Membership, an enhancement to its present Good Shopper loyalty program.

The brand new initiative builds upon the retailer’s dedication to selling wellness, which was beforehand supported by means of its partnership with Discovery Vitality and the HealthyFood program.

The Stay Nicely Membership is ready to reward clients for making more healthy meals selections by providing advantages when buying authorized merchandise.

These merchandise, featured in Decide n Pay’s reasonably priced PnP non-public label vary, embody recent produce, lean meats, and choose grocery objects like sugar-free peanut butter and high-fiber cereals. Gadgets eligible for rewards will likely be marked with a “Stay Nicely Membership” badge each in-store and on-line.

Tessa Chamberlain, Decide n Pay’s advertising and marketing director, emphasised that the initiative caters to the rising shopper demand for reasonably priced, wholesome dwelling choices.

“By merely swiping their Good Shopper card, clients can earn rewards, reinforcing the retailer’s dedication to offering worth with out compromising well being,” he stated. “The Stay Nicely Membership extends Decide n Pay’s efforts to supply accessible, nutritious meals choices.”

Juliet Fearnhead, Decide n Pay’s dietitian, added that the launch of the Stay Nicely vary addresses well being considerations prevalent in South Africa, similar to diabetes and hypertension, by adhering to stringent well being standards for salt, saturated fats, and sugar content material.

As well as, members of the Stay Nicely Membership will profit from triple Good Shopper factors on eligible merchandise, which may be redeemed as cashback on future purchases, and obtain low cost vouchers for in-store financial savings.

The brand new membership enhances present Decide n Pay loyalty packages, together with these for Child, Pet, Wine, and Espresso.

In the meantime Decide n Pay has additionally introduced plans to checklist its low cost grocery chain, Boxer, with potential proceeds estimated at R8 billion (US$450 million).

The choice is a part of a technique to handle the retailer’s monetary challenges, together with a major buying and selling loss and elevated debt.

The Boxer IPO which goals at boosting the corporate’s market worth, additionally gives a clearer reflection of its development potential, finally benefiting shareholders.

The Boxer itemizing, deliberate for late 2024 pending last approvals, is predicted to strengthen Decide n Pay’s core grocery store enterprise and assist mitigate monetary pressures.

The detailed phrases of the share subject will likely be disclosed nearer to the IPO date.