Mazarine Group Acquires Occasion Producer Arter

Paul-Emmanuel Reiffers’ Mazarine Group is ready to accumulate Arter, an occasions manufacturing firm specialised in vogue and artwork.

Based in 2004 by Renaud Sabari, Arter has staged main occasions for shoppers together with Chanel, Chaumet, the Fondation Louis Vuitton, Musée Saint Laurent and the French pavilion on the Venice Biennale.

In its sale to Mazarine Group, Arter joins stablemates together with communications company Mazarine, vogue present producer La Mode en Pictures, Numéro journal and Reiffers Artwork Initiatives.

Mazarine Group mentioned the deal “reaffirms its place as France’s main unbiased communications group specializing in luxurious, vogue, artwork and tradition.” The corporate mentioned it expects to hit gross sales of €250 million ($275 million) this 12 months.

The deal comes amid a wave of consolidation in vogue PR. Karla Otto-parent The Independents has acquired influencer advertising and marketing companies Ctzar and Lefty in addition to occasion producers Bureau Betak and Prodject. In the meantime, The Lede Firm snapped up Olivier Bourgis’ OBCM company final 12 months.Monetary phrases of Mazarine’s take care of Arter weren’t disclosed.

Why Style’s Largest PR Companies Maintain Getting Greater

With the information that The Independents is including one other agency, Ctzar, to its roster, BoF breaks down the elements driving consolidation within the area, and what it means for the trade.