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Wanting to make use of Reels as a part of your vacation marketing campaign push?

You in all probability needs to be, Reels, throughout each Fb and IG, are Meta’s fastest-growing content material sort, now driving over 200 billion views a day throughout the 2 platforms.

Quick-form video has turn out to be the most well-liked type of content material consumption, and if you wish to maximize your messaging, that you must be taking note of Reels tendencies, and the way they’re driving response in every app.

Which is the place this new report is available in.

Meta has revealed a brand new, 10-page “Reels Efficiency Playbook”, which features a heap of useful notes on how one can compose efficient Reels, how one can faucet into tendencies, storytelling, efficiency stats, and extra.

You possibly can obtain the complete information right here, however on this submit, we’ll check out among the key notes.

First off, the information appears to be like at “the language of Reels”, and how one can make greatest use of the format along with your content material.

Reels performance playbook

As you may see, this basic overview explains what makes Reels so resonant, and how one can faucet into that for branding success.

The report additionally supplies an outline of your inventive choices, and how one can make the most of them in your clips.

Reels performance playbook

The information consists of extra in-depth breakdowns of every of those components, whereas there’s additionally an outline of beneficial Reels codecs for manufacturers to assist information your inventive course of.

Reels performance playbook

There’s a heap of fascinating notes on this temporary information, which may show you how to formulate a more practical Reels technique.

And whereas it’s only 10 pages lengthy, the prompts and pointers will assist to get you pondering, and will information your Reels advertising and marketing strategy.

Useful perception in your vacation advertising and marketing plans.

You possibly can obtain Meta’s “Reels Efficiency Playbook” right here.

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