Bull Model launches restricted version Heritage Pack celebrating South African tradition | Meals Enterprise Africa

SOUTH AFRICA – Bull Model, a outstanding title in South Africa’s corned meat market, is launching a restricted version heritage pack that honours each the nation’s tradition and the model’s 67-year legacy. 

This initiative marks a departure from the corporate’s conventional branding, that includes a specifically designed can that displays South African heritage.

Wendy Roman, the Bull Model supervisor, highlighted the importance of this new design, stating, “That is the primary time within the model’s historical past that we’ve moved away from our conventional branding to incorporate a limited-edition heritage print on the can.” 

Roman additional famous that the can includes a QR code, which hyperlinks shoppers to a devoted heritage web page showcasing a group of the model’s iconic TV commercials from over the many years, reinforcing its longstanding presence in South African tradition.

The heritage cans are set to hit retailer cabinets this September, coinciding with Heritage Month celebrations. 

This announcement follows one other latest growth for Bull Model, which, in August, expanded its ready-to-eat meal choices. 

The corporate launched three new mince variants: Bolognaise Mince, Chilli Mince, and Savoury Mince, including to final yr’s fashionable Curried Mince choice. 

This brings the full to 4 handy meal options designed for straightforward pairing with numerous facet dishes.

For greater than sixty years, Bull Model has change into synonymous with meaty taste, solidifying its standing because the main canned meat model in South Africa. 

Since being acquired by RFG Meals a decade in the past, the model has constantly tailored to fulfill shopper preferences, making certain the standard and style which have saved it on the forefront of the market.