Volkswagen Is Bringing Its Cult-Favourite Ketchup to America for the Very First Time

As we speak, Volkswagen is bringing one thing somewhat completely different to the U.S. 

No, it’s not a brand new automotive mannequin. It’s… ketchup. Yep, the identical firm that gave us the Beetle and the VW Bus additionally makes ketchup. However not simply any ketchup — a ketchup with a cult following. As a result of why cease at vehicles when you may also dominate the condiment aisle?

In honor of its Seventy fifth anniversary in America, VW is rolling out its well-known Gewürz Ketchup for a restricted time. This is similar sauce that graces the legendary VW currywurst in Germany, and for the primary time, Individuals will get to expertise what VW followers throughout the pond have been raving about. We all know you have been fascinated by including a Jetta to your storage, however how about including this ketchup to your fridge as an alternative?

Now, let’s speak about that currywurst — as a result of it’s type of a giant deal. VW’s cooks cooked up this unique sausage again in 1973, and the recipe is so prime secret that it’s principally locked away in the identical vault because the plans for his or her subsequent idea automotive. The wurst itself is chopped into bite-sized items and drenched on this magical ketchup. Earlier than you wrinkle your nostril, this isn’t the ketchup you squirt in your fries from a Heinz bottle. It’s on a complete completely different stage of sauciness.

Followers say it’s sweeter and richer than conventional ketchup and packs a tangy punch with simply the correct amount of spicy kick. Some say it’s like ketchup and barbecue sauce had a flavor-packed child — excellent for pairing with sausage, or actually, something you are feeling wants somewhat additional vroom.

Talking of sausage, the legendary VW Currywurst is the rationale VW launched a condiment line. Sure, there’s a line. The Gewürz ketchup is such a giant deal, it even has its personal half quantity — prefer it’s a steering wheel or a spark plug: 00010 ZDK-259-101. As a result of why not?

As for different condiments on the roster, the corporate additionally makes a curry sauce designed to pair with the sausage. It’s a tangy, mildly spicy sauce with a robust curry taste, very best for these on the lookout for a extra conventional currywurst expertise.

“This 12 months, we’re celebrating greater than a giant anniversary of promoting vehicles,” mentioned Rachael Zaluzec, senior vice chairman of buyer expertise and model advertising and marketing at Volkswagen of America. “We’re celebrating tales, reminiscences, ardour, and all of the enjoyable and surprising issues that make Volkswagen the model we’re at present — issues like our Gewürz Ketchup Model condiment.”

The ketchup launch is a part of Volkswagen’s bigger Seventy fifth-anniversary celebration in the USA. That celebration additionally consists of spotlighting tales of VW followers on its web site. One current story featured fan and Volkswagen content material creator Jamie Orr, who began bringing the ketchup again from VW’s international headquarters in Wolfsburg, Germany, as a memento for mates who additionally love the model.

If you wish to get your arms on a bottle with out going to Germany, you’ll have to act quick. The corporate is providing the condiment without spending a dime on its DriverGear merchandise portal whereas provides final — and so they probably gained’t final lengthy.

In case you miss out on the web site, you may also get a style of the ketchup subsequent month at ChainFEST, a connoisseur chain meals competition being held on October 5 in Los Angeles.