Anticipation for Rosie, singer Rosé’s debut studio album, is sky-high after her first single “Apt.,” that includes Bruno Mars, made her the primary feminine Korean artist to assert the highest spot on Spotify’s U.S. chart. Now, as a pre-Thanksgiving deal with for her American followers, Rosé has launched a second single, titled “primary lady,” forward of the album’s launch on December 6.

If “Apt.” served up pure pop-punk delight, this newest observe goes again to Rosé’s roots, putting an analogous tone to her 2021 single “Gone.” And it’s notably susceptible, with the 27-year-old crooning traces like: “Isn’t it lonely I’d do something to make you need me? I’d give all of it up when you informed me that I’d be the primary lady in your eyes.”

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Rosé in a brand new promotional photograph for “primary lady.”

Picture: Kenneth Cappello

The moodiness of the music’s music video, directed by Rosé herself, matches the intimacy of its storytelling completely: In it, we see the singer working round Seoul at nightfall, passing websites just like the Jamsugyo Bridge (the backdrop to Louis Vuitton’s pre-fall 2023 present) as she serenades her namesless lover: “Inform me I’m a bit angel, sweetheart of your metropolis, say what I’m dying to listen to ’trigger I’m dying to listen to you.”

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