Anticipation for Rosie, singer Rosé’s debut studio album, is sky-high after her first single “Apt.,” that includes Bruno Mars, made her the primary feminine Korean artist to assert the highest spot on Spotify’s U.S. chart. Now, as a pre-Thanksgiving deal with for her American followers, Rosé has launched a second single, titled “primary lady,” forward of the album’s launch on December 6.
If “Apt.” served up pure pop-punk delight, this newest observe goes again to Rosé’s roots, putting an analogous tone to her 2021 single “Gone.” And it’s notably susceptible, with the 27-year-old crooning traces like: “Isn’t it lonely I’d do something to make you need me? I’d give all of it up when you informed me that I’d be the primary lady in your eyes.”
The moodiness of the music’s music video, directed by Rosé herself, matches the intimacy of its storytelling completely: In it, we see the singer working round Seoul at nightfall, passing websites just like the Jamsugyo Bridge (the backdrop to Louis Vuitton’s pre-fall 2023 present) as she serenades her namesless lover: “Inform me I’m a bit angel, sweetheart of your metropolis, say what I’m dying to listen to ’trigger I’m dying to listen to you.”