McDonald’s couldn’t have recognized in 2006 after they launched an unassuming tortilla-wrapped hen tender that it could burrow so deeply into the hearts, minds, and palates of American shoppers, but the Snack Wrap stays one of many chain’s most beloved releases of the twenty first century. Ever since its discontinuation in 2016, followers have begged McDonald’s to convey it again to the menu, and after eight lengthy years of that plea, McDonald’s may simply be granting their want. The chain has teased the return of Snack Wraps on social media, and the response has been explosive.
On Thursday, December 5, McDonald’s posted a picture to Instagram with the textual content “snack wraps xx.xx.2025” and the caption “can’t imagine i simply posted this.” (For the unfamiliar, McDonald’s social media presence fashions itself as a mildly disaffected Gen Z client and makes use of language and capitalization consistent with that persona.) Simply two hours after its preliminary posting, the publish has almost 33,000 likes and properly over 1,400 feedback with sentiments like “Don’t mislead me proper now” and “Please inform us this isn’t a drill.”
If these reactions sound guarded, it’s as a result of followers have good purpose to doubt the excellent news. Whereas different quick meals choices have brought about emotional responses from shoppers up to now — see the Popeyes Hen Sandwich or the Taco Bell Mexican Pizza — nothing compares to the sustained heartbreak of long-suffering McDonald’s devotees who merely want to see the return of the Snack Wrap, and whose hopes have been repeatedly dashed.
In 2022, TikTok movies went viral purporting to indicate the Snack Wrap’s return to U.S. McDonald’s areas (as a result of, oh yeah, it’s constantly obtainable abroad). But these turned out to be dupes, with folks special-ordering the wrap at sure franchise areas that occurred to have the approximate elements available. Then, in 2023, McDonald’s answered followers’ demand for a Snack Wrap by form of, however not likely, committing to perhaps contemplating the return of the Snack Wrap sooner or later.
In July 2024, it was revealed that McDonald’s had concluded a take a look at run of Crispy Hen Tenders in restricted markets, which suggests that each one the weather have been now in place to finally re-release the Snack Wrap. But that revelation was adopted by months of crickets on the Snack Wrap entrance. Followers are prepared and desirous to snap them up. And sooner or later in 2025, it looks like they’ll lastly have the possibility.
There’s actually nothing all that sophisticated concerning the Snack Wrap: It’s a crispy hen tender with lettuce and cheese, plus a selection of sauce, rolled up in a tortilla. However their value level was decrease than different entrees and sides on the menu, and it made for a super complementary add-on to a variety of orders. These concerns — worth, little treats — matter to folks now greater than ever, and with McDonald’s hen enterprise outpacing its beef gross sales, it’s the proper time to achieve simple accolades by bringing again the Snack Wrap as soon as and for all.