“Hello, I am Derek Blasberg. You are at my ‘Wreath It and Weep’ vacation social gathering—get it?”
Deep within the Banana Republic’s Soho outpost, a festive fête hosted by Blasberg passed off within the new speakeasy-esque non-public occasion area—The Banana—tucked into the again of the shop. A curated assortment of designers, fashions, actors, and business notables donned the model’s iconic American types. Artistic director of Hole Inc. Zac Posen chatted with mannequin Carolyn Murphy close to the bar, which was serving rosemary spritzes, amongst different seasonal cocktails. Martha Hunt, Nicky Hilton Rothschild, and Ella Emhoff have been engaged in animated conversations, eating on native chef Jonah Reider’s connoisseur bites. Different VIPs—Ruby Aldridge, Sarah Hoover, Tinx, Charlotte Groeneveld, and extra—ebbed from the wreath-making workshop and flowed into The Banana.
The Banana itself was as spectacular because the visitors it housed. Fringed chandeliers constructed from agave crops hung from the ceiling, golden bananas framed the bar, a velvet maroon tone coated the room, and glamorous merriment crammed the air. “I grew up in St. Louis, Missouri, and as a child in Missouri, there weren’t as many shops for my flamable creativity other than the vacations,” Blasberg tells Vogue. “So my self-appointed position was to do the lights, the tree, the ornaments, the garlands, the outside lights—all of it. I suppose I’ve all the time been a vacation man.”
One other good friend of the model, Murphy, tells us, “My love for the model goes approach again. I bear in mind getting the catalogs for Banana Republic after I was youthful, and after I moved to New York, that they had a retailer on sixth Avenue and Greenwich. It is the place I’d go store to get the fundamentals at the moment. It is unimaginable to have the resurgence of this American model and to work with Zac who’s a longtime good friend from after I first moved to New York within the early ’90s. There’s all this nostalgia wrapped round him, my procuring at Banana Republic, and coming full circle engaged on the final marketing campaign collectively.”
Leaving the occasion, visitors obtained their customized wreaths in addition to monogrammed cashmere sweaters. Murphy provides, “Tonight, I am assembly new associates, seeing previous associates, and it is simply the spirit of New York.”