Japanese magnificence conglomerate Kosé introduced on Tuesday that it has acquired the Thai magnificence model Pañpuri. Monetary phrases of the deal weren’t disclosed, although Pañpuri stated it generated revenues of $32 million in 2024.

Based in Bangkok in 2003 by Vorravit Siripark, Pañpuri is thought for its vary of premium tub and physique, hair care, skincare and perfume merchandise, which take inspiration from Thai indigenous wellness practices. In Thailand, the model has 26 free-standing shops, and is stocked at luxurious spas and malls like Central World and Emquartier. Pañpuri will also be present in 15 nations all through Europe and Asia, and is bought on the Isetan Shinjuku and Hankyu Umeda shops in Japan, and K11 Musea in Hong Kong.

The Japanese magnificence conglomerate stated in an announcement that the acquisition would permit Pañpuri to speed up its presence in worldwide markets as an “genuine luxurious wellness model from Asia.” PwC Thailand suggested on the deal. Kosé’s portfolio contains manufacturers like Decorté, a luxurious skincare label established by the conglomerate in 1970, and Tarte, the cosmetics label based within the US in 1999 and purchased by Kosé in 2014.

The model was beforehand owned by Siripark, his household, and the non-public fairness agency Lakeshore Capital.

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