Cheez-It and Kordell Beckham Are Launching 2 New Flavors

It’s no shock that Cheez-It needs school soccer followers “feelin’ the cheeziest” and snacking on its signature crackers all through the season, however the model’s sponsorship of the December 31 Cheez-It Citrus Bowl — one of many oldest school soccer bowl video games within the nation — takes its love of soccer to a brand new degree, and this 12 months that features a reside launch of a recent taste mixture in partnership with Kordell Beckham. 

The model is infusing as a lot Cheez-It taste into the sport as attainable. That extends to the whole lot from mascot Ched-Z officiating a two-minute timeout marriage ceremony to a fan reporting on game-day antics from the sidelines whereas contained in the world’s largest bowl of Cheez-Its, a 47-inch-tall and 72-inch-wide bowl crammed with Unique-flavored crackers. However the perfect information for followers of the snack is that Cheez-It’s including yet another spectacular twist to this 12 months’s recreation between the Universities of Illinois and South Carolina, by releasing a bundle of two new flavors close to the tip of the primary quarter.

Love Island USA season six winner and brother of NFL participant Odell Beckham Junior, Kordell Beckham, has been named the model’s “Chief Fantaseez Officer” (CFO) for the Orlando-based bowl recreation. Cheez-It additionally teamed up with Beckham to create a brand new taste duo that includes Cheez-It Additional Toasty Cheddar Jack and Cheez-It Smoked Cheddar crackers, which the model has dubbed The Kordeezy Fantacheezy. 

The 2 flavors shall be offered collectively in a single field, with Beckham’s picture on the entrance of the packaging, and a Cheez-It Citrus Bowl brand on the aspect. After its reside debut in the course of the recreation, the brand new bundle will change into accessible on the market on CheezIt.com. 

“Taste innovation is a large focus for Cheez-It,” Cara Tragseiler, senior model director for Cheez-It, tells Meals & Wine. “Whether or not it’s a wholly new product, a brand new solution to get pleasure from our present flavors, or making a full menu of Cheez-It infused dishes, we’re all the time centered on methods to carry followers a fascinating expertise with our irresistible snack.” 

This isn’t Beckham’s first run at creating new flavors with Cheez-It. He additionally partnered with the model in August to craft two new renditions of the snack, White Cheddar and Sizzling & Spicy Cheez-Its, titled the Kordeezy Cheezy Couple. Containers of the crackers have been in such excessive demand that Cheez-It says they offered out in lower than 5 minutes.

“Staying related to cultural dialog and developments which might be driving fan pleasure is a key component to bringing these improvements to life,” Tragseiler notes. “It was clear after our first launch with Kordell that Cheez-It followers completely adore him, as will we, so we’re excited to carry even additional fan connection to life on the Cheez-It Citrus Bowl, the place he’ll be releasing the brand new Kordeezy Fantacheezy bundle in the course of the recreation.” 

The Chief Fantaseez Officer famously stated on his season of Love Island USA that he hoped to accomplice with Cheez-It sooner or later. Contemplating this dream and the success of his first launch with the model, it is no shock that the 2 are teaming up once more. Beckham says, “Cheez-It helped me obtain one in every of my long-term fantaseez of partnering with Cheez-It – so I’m all in on making these wild fantaseez a actuality for others.”

For followers wanting a style of Cheez-Its contained in the stadium, the venue will characteristic a really tacky menu by incorporating the crackers into basic consolation meals. Attendees can attempt Swicy Cheez-It Chicken Canine hen tenders, Loaded Cheez-It Brisket Potato Skins, Sizzling Honey & Cheez-It Pepperoni Pizza, Loaded Chili Cheez-It Crunch Canine, Cheez-It Pimento Cheez & Bacon Burgers, Strolling Cheez-It Nachos, and Mac and Cheez-It Nachos.

As a result of the launch of the brand new flavors shall be reside, followers watching the sport at dwelling can time the discharge of the brand new The Kordeezy Fantacheezy taste bundle to the motion on the sphere, and snag some containers as quickly as they go on sale.