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Abercrombie & Fitch Co. beat analysts’ gross sales expectations for the sixth consecutive quarter, however it wasn’t sufficient to impress buyers who’ve grown accustomed to the ‘90s vogue comeback.

The retailer mentioned comparable gross sales rose 18 p.c within the second quarter, exceeding the 15 p.c development that analysts had projected. The outperformance was pushed by the Hollister chain, whereas gross sales at namesake Abercrombie shops have been roughly in-line with estimates. Gross margin was additionally barely beneath expectations.

Shares of Abercrombie fell 11 p.c at 8:30 AM in early New York buying and selling. Expectations have been excessive forward of the outcomes because the inventory had virtually doubled this 12 months by means of Tuesday’s shut, the most effective performer amongst 15 firms within the S&P Composite 1500 Attire Retail Index. That’s on prime of an almost 300 p.c soar within the shares in 2023.

Abercrombie “is held to the next commonplace than most retailers” so “folks will most likely be modestly underwhelmed” with these outcomes, Adam Crisafulli, an analyst at Important Data, wrote in a word to shoppers.

As soon as recognized for its perfumed shops and shirtless fashions, the New Albany, Ohio-based firm has gained Gen-Z and Millennial adults with its denim choices, wedding ceremony store and weekly drops of latest gadgets. Gross sales at Abercrombie have continued to develop quickly in current quarters at the same time as budget-conscious customers rein in spending on different discretionary purchases.

Chief government officer Fran Horowitz highlighted the “more and more unsure atmosphere” for retailers in an announcement Wednesday. Even so, the corporate raised its full-year gross sales outlook.

By Lily Meier

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