Heinz Simply Unveiled a Palms-Free Dipping Robotic for Players

Heinz is right here to make sure that your dipping sport does not price you an additional life. 

In August, Heinz unveiled its new, hands-free dipping machine known as Hum Hum on the Esports World Cup in Riyadh, Saudia Arabia, which the model defined might help avid gamers gasoline up whereas combating the hardest battles with out having to take their palms off the controller. 

“We all know that 75% of Heinz lovers want they may dip sauces whereas gaming,” Passant El Ghannam, the top of promoting at Kraft Heinz MEA, shared in a press release. “Hum Hum is our irrational act of affection to our gamer customers’ irrational love for Heinz. It’s our present to the gaming neighborhood as a result of each gaming session deserves to be saucy and, in fact, uninterrupted.”    

As FoodBev Media defined, the machine has a mechanical hand that may dip and feed avid gamers whereas they proceed on with their sport. Gamers can activate the machine by way of its pedals, which ensures “avid gamers by no means keep off their controls nor their snacks.” 

And no, this wasn’t just a few one-off gimmick: It seems Heinz is basically going to spend money on the tech for years to return. The model famous that with future iterations, the robotic will likely be managed by voice instructions and face recognition.  

Heinz is much from alone in eager to nook the video gamer market. In early August, Meals & Wine reported on Nippon’s new Enhance Noodles, a ramen created for avid gamers, which comes with 35 milligrams of caffeine so you may play all evening. However that is not all. The ramen can be packaged in a 16-milliliter “sprout pouch” that the corporate says makes it edible with only one hand. 

In 2023, Doritos additionally unveiled “Doritos Silent,” the “world’s first noise-canceling know-how appropriate with all PCs to assist co-op gaming conditions.” Sure, it is built-in tech that silences the noise of these crunchy (i.e., scrumptious) chips. 

“The connection between Doritos followers and the gaming neighborhood is simple,” stated Fernando Kahane, the worldwide advertising head at PepsiCo, shared on the time. “Each boldly and unapologetically embrace their particular person flavors. ‘Doritos Silent’ acknowledges this bond and demonstrates the model’s continued dedication to innovation and elevating the expertise for avid gamers who select Doritos.”

Now, if solely we may practice Hum Hum to offer us cheat codes too…