Hostess Snacks Are Getting a Model-New Look in 2025

The following time you head to the grocery retailer to choose up your favourite candy deal with, remember that it would look just a little totally different. 

On Thursday, Hostess introduced it is getting a brand new brand and packaging design as a part of a refresh of its greater than 100-year-old model. The brand new brand will go on long-time candy tooth staples like Hostess Donettes, Twinkies, Cupcakes, and Ding Dongs, giving every a extra “modernized” feel and appear. And sure, that is all within the hopes of interesting to youthful generations — however certainly, customers of a sure age like an excellent shakeup, too.

“The launch of the brand new brand and packaging design is an thrilling technique to kick off the subsequent chapter for this nice model and introduce ourselves to new followers,” Christopher Balach, the vice chairman of selling at The J.M. Smucker Co., shared in a press release supplied to Meals & Wine. “Once we discuss to customers concerning the model, the factor we hear time and again is concerning the pleasure it brings, and we had been desperate to rejoice the particular feeling of having fun with a favourite Hostess deal with by way of this work.”

The up to date brand, the corporate added, nonetheless retains its trademark coronary heart, meant to mirror that its “core values stay firmly intact.” However now, it is joined by a extra “playful font model and a brighter coloration palette,” which features a extra bubble-style font and a contact brighter purple to catch your eye on retailer cabinets amongst a sea of snacks. “The refreshed brand design additionally features a new cloud-shaped border celebrating the sunshine and ethereal high quality of each Hostess snack,” it added.  

The packaging additionally consists of up to date product images and descriptions, so you may actually know what you are stepping into before you purchase. This isn’t by probability; the corporate thought-about a number of phases of shopper testing to find out precisely what you want. 

“At Hostess, we discuss how we’re made, not manufactured — that each snack we bake is exclusive — and that spirit was central to the refreshed presentation,” Aundrea Graver, the director of selling at The J.M. Smucker Co., added “One among my favourite facets of the work is the refined ‘easter eggs’ embedded in how we current the product manufacturers. We needed to leverage the inherent power of the Hostess mum or dad model whereas celebrating what makes every of our candy baked snacks distinct, and we did simply that.”

And that is only the start. Based on the model, extra refreshes are on the way in which, so maintain your eyes peeled for all the brand new issues to return.