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This yr, methodology dressing was greater than ever, with Dune: Half Two, Challengers, It Ends With Us, Furiosa, Deadpool & Wolverine, and Depraved all proving ripe alternatives for theme dressing. But it surely additionally reached a boiling level. Whereas we lined it relentlessly right here at Vogue, we additionally declared that it had grown stale. So, will stylists take heed in 2025, or have we reached a brand new regular? Beneath, Vogue trend writers Christian Allaire and Hannah Jackson talk about.
Hannah Jackson: Hello Christian! We discuss a lot about methodology dressing across the workplace. However I’ll ask you right here, on the report: What’s your stance on methodology dressing?
Christian Allaire: My god, methodology dressing actually took over this yr, huh? At first, I used to be charmed by it: it was enjoyable to see how actors may nod to their movies with their purple carpet decisions. Zendaya, together with her tennis flick Challengers, did it nicely—discovering stylish seems in several shades of tennis ball inexperienced. However now, I really feel like it’s quick changing into overkill. Not each single film wants methodology dressing. And in some circumstances, it is truly changing into lazy; gimmicky, versus artistic. How have you ever been feeling about all of it?
HJ: I utterly agree. With Barbie it felt revolutionary and acceptable within the context. Like, in fact Margot Robbie goes to put on all of those campy, fabulous outfits when she’s selling a reasonably lighthearted movie a few doll. However not each movie ought to lean on methodology dressing. Blake Full of life caught quite a lot of flack earlier this yr when she promoted It Ends With Us in a litany of floral outfits—her character was a florist—which some individuals took as making gentle of the home violence plot. You’re proper, methodology dressing is gimmicky and, dare I say, boring. My greatest gripe is that it simply looks as if one other method to squeeze as a lot promotion as attainable out of a movie, which actually kills the creativity. The place do you assume methodology dressing will go subsequent yr?
CA: We’re at an fascinating level the place it’s form of reached its peak. However I actually don’t assume it’s going to go away simply but. Contemplating a number of the greatest movies of 2025—Snow White, Frankenstein, Depraved 2, the brand new Bridget Jones—I feel we’ll proceed to see stars nod to their characters with their trend decisions. I really feel prefer it may work nicely for movies like Frankenstein—carry on the macabre designs, child! I’m fairly curious how Cynthia Erivo and Ariana Grande will observe up their first Depraved press tour. Absolutely, they’ve run out of pink and inexperienced robes. What are you hoping to see subsequent yr?
