KENYA – Kenya Breweries Ltd (KBL), a subsidiary of East African Breweries PLC (EABL), has introduced the appointment of Charles Okanya because the Performing Advertising Director, efficient September 1, 2024.
Okanya, who presently serves because the Head of Client Planning at EABL, will briefly oversee all advertising initiatives at KBL.
He brings over 15 years of expertise in technique and advertising perception capabilities throughout Africa, having labored in 5 markets on the continent.
In response to KBL, he specialises in main the enterprise with concepts and insights that assist promote extra by critically understanding why shoppers behave as they do and the place their behaviours intersect with enterprise aims.
Earlier than becoming a member of Diageo Kenya seven years in the past, Okanya held numerous roles in analysis and technique businesses, together with Nielsen, Synovate, Kantar, and Ipsos, the place he led promoting analysis options.
His profession has seen him conduct over 100 market and social analysis research in Sub-Saharan Africa, offering him with a broad perspective on cultural sensitivity.
This appointment follows the discharge of EABL’s monetary outcomes for the yr ending June 31, 2024.
Regardless of a difficult macroeconomic surroundings, EABL delivered sturdy efficiency, with internet gross sales rising by 13 % to KES 124.1 billion (US$962.98M), up from KES 109.6 billion (US$850.47M) within the earlier fiscal yr.
The spirits class grew by 10 %, whereas the beer section noticed a 12 % improve.
The corporate additionally recorded regional development, with Kenya main with a 15 % improve in gross sales, adopted by Uganda at 12 % and Tanzania at 9 %.
Nevertheless, the Group’s revenue after tax decreased by 12 % to KES 10.9 billion (US$84.58M) in comparison with the earlier yr.
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