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Lemme, the complement model based by Kourtney Kardashian, introduced Thursday that it’s set to enter the profitable weight reduction trade by introducing an “all-natural” GLP-1 — often known as the hormone discovered within the very talked-about weight reduction drug Ozempic — complement.

Regardless of the title, Lemme’s GLP-1 Day by day doesn’t really comprise the hormone. As a substitute it’s made utilizing pure substances comparable to Eriomin lemon fruit extract, Supresa saffron extract and Morosil purple orange fruit extract, meant to imitate its impacts. The capsules goal to “scale back starvation and cravings and help wholesome weight administration.”

The capsules can be accessible to buy on the model’s web site starting Sept. 16 and can be offered by way of a subscription-model priced at $72 for a month’s provide.

Lemme is simply the most recent wellness model trying to benefit from the rising demand for weight reduction merchandise. Hims & Hers launched a weight reduction division in December of final yr, and rolled out GLP-1s in Could. For the manufacturers which might be capable of make it work, there’s main potential: It’s forecasted that the GLP-1 market can be value $100 billion by 2030, in accordance with J.P. Morgan Analysis.

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