Maggie Gyllenhaal, Matt Damon, and Fashions Galore Celebrated LuisaViaRoma’s New York Arrival

On Bond Road, it was all concerning the “Bs” on Wednesday night: butter, baguettes, and babes. As Uber drivers puzzled what was responsible for all of the digital camera flashbulbs and craned their necks to take a look at fashions teetering down the cobblestone stretch between Broadway and Lafayette, one factor was clear: the Italians had been on the town.

Nearly 100 years after it first opened its doorways in Florence, LuisaViaRoma has reduce the ribbon on its first worldwide retailer. A New York handle was a no brainer, provided that America is house to the posh retailer’s most devoted buyer base exterior of its native nation, and, when higher to throw a really European-feeling festa within the metropolis than on the eve of NYFW?

Proving the eclectic mixture of trend lovers the boutique caters to, the revealing introduced out everybody from Hollywood heavyweights to continental content material creators who’d flown in for the upcoming exhibits. Recent from the enhancing room the place she’s slicing subsequent yr’s The Bride, actor Maggie Gyllenhaal slipped right into a pair of slouchy Margiela denims and Miu Miu ballet slippers to swing by for a cocktail. Whereas she’s not sometimes a trend week goer, she informed Vogue she would possibly ‘sneak’ right into a present throughout the week along with her daughter Ramona, significantly if it means they will cheer on her brother Jake’s longtime mannequin girlfriend, Jeanne Cadieu.

One other crimson carpet fixture who popped by to supply his congratulations to CEO Tommaso Maria Andorlini, was Matt Damon. Elsewhere across the room, aspiring supermodels in low-slung denims and body-con minis appeared excited to catch a glimpse at runway legends Amber Valletta and Helena Christensen catching up within the nook. Proenza Schouler’s Jack McCollough and Lazaro Hernandez even referred to as in to say cin cin, mere hours after presenting their Spring 2025 assortment to editors downtown.

Somebody who’d been sitting fairly within the entrance row on the designers’ present was Charlotte Lawrence, an rising actress and musician who’s at present gracing screens within the black comedy Unhealthy Monkey. Wearing Dries in her favourite hue of fortunate inexperienced, Lawrence had a deal with up her sleeve for attendees as she carried out a brief set of two authentic songs and a request particularly from the LuisaViaRoma crew. “They need me to play Ladies Simply Need To Have Enjoyable,” she informed Vogue of the track selection. “It’ll most likely sound like a tragic model because it’s simply me alone with my guitar, however I’m actually stoked about it.”  

Now, again to the butter—as a result of one factor Italians are all the time going to do is categorical their love via meals. Upon arrival on the 11,000-square-foot split-level idea retailer, individuals peeled themselves away from wanting longingly on the racks of Jil Sander and Chloé to see if the rumors had been true. Certainly, downstairs, amongst the limestone-washed blush partitions, culinary artist Laila Gohar had put in museum-worthy busts sculpted out of butter. Additionally organized on plinths had been darkish chocolate collectible figurines and rows upon rows of glazed baguettes, which had been being damaged aside by hungry attendees and washed down with a salty Gray Goose Espresso Martini or two.

Who mentioned the style crowd don’t eat?! Not if the Italians have something to say about it.