M&M’s Is Lastly Releasing Peanut Butter & Jelly Taste

It is formally peanut butter jelly time for M&M’s.

On Thursday, Mars — the sweet big that makes the massively fashionable deal with — introduced it is lastly dropping the long-awaited Peanut Butter & Jelly taste. 

In line with the model, the brand new taste is available in the identical miniature measurement the sweet is understood and liked for — and contains an outer berry taste with a clean peanut butter middle that guarantees to “transport followers to the comforting expertise of a PB&J sandwich.” 

“Peanut butter M&M’s have at all times been a preferred taste with our followers, so we’re excited to double down on their pleasure — with a twist,” Gabrielle Wesley, the chief advertising and marketing officer of Mars Wrigley North America, shared in a press release supplied to Meals & Wine. “Our new M&M’s Peanut Butter & Jelly faucets right into a cross-generational staple, turning a scrumptious and comforting snack right into a bite-sized deal with to be loved and shared.”

The brand new taste joins the model’s already prolonged lineup of peanut butter-based treats, together with M&M’s Peanut Butter, M&M’s Peanut Butter Minis, and M&M’s Peanut Butter Mega.

This, nonetheless, is not the one taste to make its debut this yr. In Could, the corporate additionally unveiled a Milk Chocolate Pumpkin Pie taste, which brings collectively pumpkin spice flavors (ginger, nutmeg, cinnamon, and allspice) in a milk chocolate shell. And sure, it is a decidedly fall taste; nonetheless, the corporate shared that its analysis confirmed that each Gen Z and Millennials plan for the autumn vacation almost seven weeks upfront, making a summer time launch the proper timing. 

“At Mars, we have a good time Halloween each day, all yr lengthy,” Tim LeBel, the chief Halloween officer and president of gross sales at Mars Wrigley North America, shared on the time. “Our 2024 Mars Wrigley Halloween product lineup is a direct reflection of our client obsession and presents a playful mix of style, creativity, and on-trend seasonal choices to ship merchandise we all know will find yourself within the ‘good’ pile on Halloween night time.”

As for the brand new Peanut Butter & Jelly taste, it’ll quickly be out there at retailers throughout the U.S., however you may also buy it on MMS.com starting December 2024 in three sizes: Single Dimension (1.63 oz.), Share Dimension (2.83 oz.), and Sharing Dimension Stand Up Pouches (8.6oz).