Nigerian Breweries unveils 45cl Heineken bottle | Meals Enterprise Africa

NIGERIA – Nigerian Breweries Plc (NB), a subsidiary of worldwide brewing large Heineken N.V., has launched its newly designed 45cl Heineken beer bottle. 

The bottle is aimed toward catering to the preferences of Nigeria’s youthful demographic, significantly Millennials and Gen Z. 

The revealing came about throughout an occasion the place the corporate highlighted the glossy and trendy design of the bottle, crafted to fulfill each the aesthetic and sensible wishes of recent shoppers. 

In an announcement, the corporate emphasised that the 45cl bottle provides a perfect portion of beer, interesting to shoppers looking for a stability between smaller and bigger portions. 

“This bottle provides simply the correct amount of beer—putting the right stability for many who desire a drink that’s neither too little nor an excessive amount of,” the assertion learn. 

Azuka Ijenebe, Model Supervisor of Heineken at Nigerian Breweries Plc, commented, “The introduction of our 45cl bottle is an thrilling improvement. We perceive that at the moment’s youthful shoppers worth each fashion and practicality, and this new bottle is designed to fulfill these wants. It’s about providing a measurement that matches seamlessly into their life-style—one thing fashionable and simply the correct amount for a satisfying expertise.” 

Maria Shadeko, Portfolio Supervisor for Premium Manufacturers at Nigerian Breweries, added, “We consider that this bottle won’t solely enchantment to their sense of favor but in addition present them with the perfect quantity of beer—assembly them proper within the center. It’s one other means we’re elevating the bar and making certain that Heineken continues to guide in each style and innovation.” 

NB Rights Challenge

The launch comes as Nigerian Breweries faces vital monetary challenges, together with overseas trade (FX) losses as a result of Nigeria’s ongoing greenback shortage.  

The corporate is presently present process a N600 billion (US$362.49M) capital elevating by way of a rights problem, with the intention of clearing its N500 billion FX debt. 

Hans Essaadi, Managing Director and CEO of Nigerian Breweries Plc, said, “The robust enterprise panorama characterised by double-digit inflation charges, naira devaluation, FX challenges, and diminished shopper spending has taken its toll on many companies, together with ours.”  

He added that the rights problem would assist settle the corporate’s FX-denominated debt and enhance its general operational effectivity. 

The rights problem, open for subscription from September 2 to October 11, 2024, provides shareholders 11 new bizarre shares for each 5 shares held as of July 12, 2024. 

In its half-year monetary outcomes for June 2024, Nigerian Breweries reported a Loss After Tax of N85.199 billion (US$51.5M), a 79 % improve from N47.599 billion (US$28.76M) within the first half of 2023, regardless of a 72.9 % income development.