Oscar Mayer Launched a ‘Sing-to-Pay’ Portal for the fiftieth Anniversary of Its ‘Bologna Music’

Should you’ve ever spelled out bologna with out a second thought, you may need a sure jingle to thank. Oscar Mayer’s “The Bologna Music” first graced tv screens in 1974, capturing hearts, ears, and even grocery lists throughout America. 5 many years later, the advert is again — full with its signature ’70s appeal and sing-along magic — reminding us all why it grew to become the longest-running jingle in promoting historical past.

On Thanksgiving, whereas many people have been juggling turkey and touchdowns, hundreds of thousands tuned in to witness the return of the long-lasting advert in the course of the Chicago Bears vs. Detroit Lions sport. Again in 1974, “The Bologna Music” wasn’t only a catchy tune — it was a cultural phenomenon. Instructing Individuals find out how to spell “bologna” in a method that made us hum whereas grocery buying, the track elevated lunch meat to movie star standing.

Now, 50 years later, Bologna isn’t hurting for gross sales. The model says bologna gross sales proceed to rise in reputation. The lunch meat has discovered its method into recipes like fried bologna sandwiches, salads, and extra. Greater than 45,000 tons have been bought final yr, the equal of greater than 4,000 faculty buses.

The model can also be bringing again that iconic tune for a brand new era to take pleasure in — and so they’re giving followers an opportunity to money in on the enjoyable. Enter “Sing to Pay,” the model’s quirky twist on karaoke-meets-grocery buying.

From now via December 15, followers who appropriately sing “The Bologna Music” lyrics can rating free groceries, together with, in fact, Oscar Mayer Bologna. Simply head to SingtoPay.com, belt out your finest rendition of the jingle, and submit an audio recording. Good pitch isn’t required, however confidence actually helps. Profitable crooners will obtain an Instacart credit score to refill on deli necessities whereas provides final.

However wait, there’s extra! Should you’re fortunate sufficient to identify Oscar Mayer’s Wienermobile in your metropolis, you may serenade its crew of Hotdoggers with the jingle in particular person. Nail the lyrics, and also you’ll stroll away with a pack of free Oscar Mayer Bologna — and certain an awesome story to inform at your subsequent feast.

“Fifty years in the past, we launched the world to ‘The Bologna track’ as a strategy to highlight our scrumptious deli meats and cement the model’s legacy and mantra of uniting hundreds of thousands round a love of meat,” mentioned Shelby Max, model supervisor for Oscar Mayer. “By re-airing the unique advert and turning into the primary model to simply accept singing as a type of fee, we need to remind followers in all places that bologna has a primary identify — it’s O-S-C-A-R.”

Seems, even 50 years later, all of us nonetheless know the phrases.