Popeyes Is Launching a $5 Worth Meal — and It’s Fairly Good

Simply as Popeyes kicked off the Hen Sandwich Wars in 2019, it’s now delving into the so-called Worth Wars. As each quick meals chain introduces engaging new promotions centered on reasonably priced costs and plenty of bang for the client’s buck, Popeyes has entered the sport with a deal pegged to Nationwide Hen Month: three items of signature bone-in hen for $5. 

That worth level, particularly, is prime of thoughts for quick meals customers, with McDonald’s lately extending its $5 meal deal on account of widespread demand. At Popeyes, visitors can reap the benefits of the deal by ordering through the web site, on the app, or in particular person on the restaurant.

“This new promotion celebrates what Popeyes does greatest — fried hen,” reads a press release from Popeyes partially. “Each bit is expertly marinated in Popeyes’ signature mix of savory Louisiana herbs and seasonings, then battered in a crunchy southern coating and fried to golden brown perfection.”

Lately, Popeyes has understandably leaned into its hen sandwich choices greater than something; in spite of everything, the sandwich is the one merchandise that reworked Popeyes from a well-performing chain right into a stratospherically viral one. Nonetheless, bone-in hen has been the model’s core identification since its founding in 1972, and this deal places that menu merchandise entrance and heart. It may not be as flashy as a brioche bun, but it surely’s equally satisfying as a meal. 

The so-called Worth Wars have modified the calculus for all the quick meals promoting machine this summer season. Normally, in the summertime months, you’d see a parade of limited-time choices (aka LTOs), sandwiches piled excessive with toppings, sauces, and different over-the-top accoutrements. And whereas Taco Bell did unveil the stunty Massive Cheez-It lineup this summer season to plenty of buzz, throughout the business, there merely hasn’t been as a lot promotional heft behind flash-in-the-pan burgers or different attention-seeking menu additions this season. As an alternative, the main target has shifted again to the fundamentals: basic menu objects, introduced at a tolerable worth. 

Not solely that, however Popeyes is inherently priceless to the business merely as a result of it’s a chicken-centric restaurant. Even if seafood, sides, and desserts are all on supply, Popeyes is thought overwhelmingly as a hen institution — and nothing is promoting fairly like hen proper now. Even McDonald’s is noticing the change, as they see a rise in hen sandwich gross sales vital sufficient to ultimately eclipse burger gross sales.

“A few of it could be pushed by local weather… a few of will probably be pushed by well being selections,” McDonald’s USA president Joe Erlinger mentioned on the WSJ International Meals Discussion board in June. “In the end, it’s going to be the buyer’s alternative, however they appear to be leaning extra in direction of hen.”

“I feel a few of it’s pushed by affordability,” he mentioned. “We all know that hen is inexpensive to provide, and so for a client that’s on the lookout for extra reasonably priced meals, hen is a superb possibility proper now.”

Bone-in hen is easy, with few bells and whistles; it will grow to be much more of an asset as the price of particular person substances goes up. The family-style bucket has at all times been a price possibility within the quick meals panorama, and multi-piece hen meals are one thing Popeyes is uniquely located to supply when instances are tight.