Simba and KFC collaborate in new potato crisps providing | Meals Enterprise Africa

SOUTH AFRICA- Snacks producer Simba and quick meals big KFC have partnered to launch Simba’s KFC Authentic Recipe® flavoured Potato Chips. 

The brand new providing is obtainable in retail shops throughout South Africa. Nevertheless, the retail worth has not been made public.  

Simba revealed plans for a complete social media advertising marketing campaign for the brand new product. The marketing campaign will reveal how the snack firm bought entry to KFC’s secret recipe. 

The snacking firm has inspired clients to share their ideas on the brand new providing on its social media pages utilizing the hashtags #EnaleThatThing, #ItJustMakesSense, #SimbaRoarrrsWithFlavour, and #SimbaXKFC. 

Based on each corporations, the brand new potato crisps providing brings the Finger Lickin’ Good™ style of KFC’s best-kept secret recipe to Simba’s beloved potato chips, which ought to be a pleasing style expertise for patrons. 

The brand new potato crisp providing is a continuation of Simba’s technique of experimenting with flavors for its South African market which has resulted within the growth of fan favourite snacks– from the well-known tang of Mrs H.S Ball’s Chutney to the savoury goodness of the basic Creamy Cheddar taste. 

Vilosha Soni, Chief Advertising and marketing Officer at Pepsico South Africa, stated, “With Simba being a homegrown South African favorite and KFC’s scrumptious Authentic Recipe Hen incomes a high spot in South African’s hearts over many years, bringing these two iconic manufacturers collectively once more simply made sense.” 

“Capturing Mzansi’s distinctive tastes and the flavour sensations of KFC’s best-kept secret in a crunchy, satisfying Simba chip is a murals, and the result’s actually one other revolutionary style sensation from two of South Africa’s most iconic manufacturers.” 

KFC South Africa additionally welcomed the transfer, reiterating their aligned values of bringing unforgettable style and buyer experiences. 

Grant Macpherson, KFC South Africa’s Chief Advertising and marketing Officer, stated, “KFC® and Simba’s collaboration is a match made in snack heaven, due to our shared love for bringing memorable and iconic tastes to South Africa.” 

The brand new providing is a continuation of the 2 corporations’ longstanding, profitable partnership. It was notably impressed by the 2022 success of the Zinger Winger Chips, which mixed the crunch of Simba’s potato crisps with KFC’s Zinger Wings™ spices.