Skims Opens First NYC Flagship

Kim Kardashian’s shapewear model Skims opened its first flagship in New York Metropolis on Wednesday.

Situated close to Rockefeller Middle, on the nook of Fifth Avenue and 52nd Avenue, the shop occupies 6,570 sq. ft. It marks Skims’ sixth retailer — and the biggest store but.

The model, which started as a direct-to-consumer operation, expanded into a wide range of wholesale retail partnerships earlier than launching its first brick-and-mortar location in Washington, D.C. earlier this yr.

“From the model’s inception, we envisioned bodily shops as an integral a part of our enterprise mannequin. The success of our pop-ups and partnerships with trusted retail companions allowed us to refine our strategy and be taught what actually resonated with our prospects,” Jens Grede, Skims co-founder and CEO, mentioned in an announcement.

The three-story house, dropped at life by design studio Rafael de Cárdenas, “completely embodies our model and elevates the client expertise,” mentioned Kardashian.

The shop will characteristic the model’s full product vary, together with shapewear, underwear and loungewear, in addition to its vacation and unique collections, reminiscent of not too long ago launched collaborations with Dolce & Gabbana and The North Face. It would additionally inventory new product drops each month.

Skims raised a $270 million Sequence C spherical final July, valuing the model at $4 billion. Discuss has swirled that the label is headed in the direction of an IPO, however Grede dismissed these rumours in an interview with WWD.

“Each of us would say we’re having fun with our time proper now,” he mentioned. “We would make that place sooner or later, however that’s not what I’m fascinated with.”

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