Telfar is shifting upmarket.
Subsequent month, the 20-year-old unbiased model will introduce a line of totes referred to as The Carry. Produced from full-grain pebble leather-based, it marks Telfar’s first line of baggage not made out of its signature vegan leather-based.
The road will likely be priced from $400 for a small tote to $960 for a big, greater than 4 instances greater than Telfar’s vegan leather-based procuring totes, which run from $150 to $257.
To debut The Carry luggage, Telfar is opening a pop-up boutique inside Selfridges from Sept. 30 to Nov. 2. The idea store marks Telfar’s newest try at a bodily retailer. In 2022, the corporate opened a pop-up in New York and introduced a everlasting retailer within the metropolis the identical 12 months, however one has but to materialise.
The model may even launch a capsule assortment of leather-based attire, together with maxi skirts and a full-length trench coat, made in partnership with clothes and accessories maker Wilson Leathers.
Up to now decade, Telfar has grown right into a venerable competitor within the accessible luxurious purse market. Its vegan leather-based totes, bought on to customers on the corporate’s web site, have turn out to be standing symbols amongst Gen-Z consumers, incomes it the nickname of the “Bushwick Birkin.” Telfar Clemens, the model’s namesake designer, gained the CFDA equipment designer of the 12 months award in 2021.
Telfar Baggage, Vegan Leather-based and an Sudden Lesson
The response to a tweet in regards to the sturdiness of Telfar’s Procuring luggage accommodates an necessary takeaway for manufacturers navigating the complicated sustainable trend area.
