TikTok Broadcasts Expanded Partnership With the NFL

As the brand new NFL season kicks off, TikTok has introduced an extension of its ongoing partnership with the league, through a multi-year partnership that’ll see NFL media and groups proceed to submit unique content material to the app.

As per TikTok:

“TikTok has turn out to be a vacation spot for NFL content material and tradition, with over 11 million mixed posts for #NFL, #NFLPlayoffs, and #SuperBowl. All year-round, our international neighborhood of followers come to TikTok for an unfiltered look into the NFL world and the commentary round it. From behind-the-scenes footage with gamers and academic movies to highlights of yesterday’s and right now’s most memorable performs, the NFL has turn out to be a lot greater than the sport itself, and it is all discovered on TikTok.”

Certainly, TikTok additionally studies that NFL-related movies generated over 5 billion views in 2023 alone.

Which has undoubtedly additionally been boosted by Taylor Swift’s involvement, along with her attendance at boyfriend Travis Kelce’s video games producing their very own media cycle in themselves. That’s clearly having an affect on TikTok, which has turn out to be a key driver of cultural developments, largely pushed by music, so an expanded partnership, for that reason alone, is sensible.

However multi-year? Are we certain that TikTok’s going to be out there within the U.S. for that lengthy?

After all, the NFL has a world following, so even when TikTok does find yourself exiting the U.S. because of the authorities sell-off push, there would nonetheless be some worth on this partnership. However it will be loads much less important, and I ponder if there’s any clause within the new contract accounting for this.

Both means, the brand new deal will assist to spice up NFL dialogue within the app, which may very well be value noting for sports activities manufacturers trying to increase their promotions.