TikTok has introduced a variety of activations to rejoice Latin Heritage Month, together with a brand new creator showcase, an in-app hub, creator assist initiatives, music highlights, and extra.
As per TikTok:
“The Latin group has all the time been a powerhouse of creativity, resilience, and tradition – cultivating areas for individuals to rejoice their heritage whereas contributing to world developments on TikTok. We proceed to be impressed by our Visionary #CasaTikTok group and we’re honored to offer an area the place numerous voices come collectively to signify and rejoice Latin tradition.”
First off, TikTok’s introduced its inaugural Latin Heritage Month Visionary Voices listing, which shines the highlight on a variety of Latin creators in numerous classes.
These creators shall be highlighted on a brand new #CasaTikTok web page within the app, which may also function Latin-owned companies, musicians, and extra.
TikTok’s additionally inviting different Latin creators to use to its #CasaTikTok creator group program, which is able to present entry to expanded instructional assets, occasions and webinars, designed to assist creators elevate their content material on TikTok.
TikTok’s additionally trying to give the ground to Latin musicians within the app:
“Our celebration of #CasaTikTok may also function #MusicaLatina and #MusicaMexicana music playlists on our sounds web page, visitor curated by Visionary Voices honoree @rauwalejandro and @manuelturizoz.”
Lastly, TikTok may also showcase Latin-owned companies that you would be able to store from within the app, through reside streams and the TikTok Store, whereas it’s additionally working an IRL #ShopLatinOwned Creator Mixer, which is able to deliver numerous Latin-owned manufacturers collectively for a particular reside occasion.
TikTok’s eager to spotlight the contributions of various communities within the app, and likewise, the function that the platform performs in amplifying these creators, and bringing worth to minority group. And the app has inarguably supplied extra alternatives to many communities, however that seemingly hasn’t been an element within the U.S. Authorities’s evaluation of the potential safety dangers of the app.
Which, in fact, it shouldn’t, however occasions like this do underline the function that TikTok can and does play in facilitating expanded entry and attain, particularly for sure creators and niches.
You may study extra about TikTok’s Latin Heritage Month occasions right here.
