TikTok Publishes 2024 Vacation Advertising Information

TikTok has printed the newest model of its vacation purchasing information, which features a heap of stats and insights that will help you plan your vacation advertising and marketing campaigns.

TikTok’s 16-Web page “Holidays For You” information is formatted extra like an infographic, with a spread of information factors squeezed onto every web page.

As you possibly can see, the format is pretty tight, so whereas it is just 16 pages, the insights included are intensive.

This primary a part of the information seems to be at key hashtags and content material developments across the holidays, and the way TikTok customers are planning to buy, and interact with the occasion.

There are additionally notes on person buy exercise and engagement in particular purchasing classes.

TikTok additionally consists of notes on engagement developments, and the way manufacturers can faucet into several types of behaviors and pursuits.

There are additionally particular marketing campaign ideas and timelines to help in your planning.

And notes on content material planning:

It’s a great information, with a heap of information, and if you’re planning to make the most of TikTok to your vacation advertising and marketing, it’s undoubtedly price a glance.

You’ll be able to obtain “TikTok’s Holidays For You” playbook right here.