Angelina Jolie is a magnificence muse as soon as once more.
On Friday, Tom Ford Magnificence introduced that she’s going to entrance the brand new Runway Lip Coloration franchise, which rolls out into shops on Sep. 3, changing its current Lip Coloration franchise. Costs begin at $46 for lip liners, and $60 for lipsticks.
In 2017, Jolie started working with LVMH-owned luxurious cosmetics model Guerlain as an envoy each for perfume, and its philanthropic efforts to protect world bee populations.
Her appointment, and the selection to reboot the lip class, comes at a pivotal time for the model. In its full-year 2024 earnings, dad or mum firm Estée Lauder stated web gross sales for make-up from Tom Ford Magnificence decreased, primarily pushed by the underperformance of its lip class.
Tom Ford Magnificence’s high-glamour picture juxtaposes towards the main indie manufacturers who’ve quickly cornered the lip class. Manufacturers resembling Summer time Fridays, Naturium and Rhode favour extra playful, personable branding, although there’s been viral hits for luxurious strains resembling Dior with its sheer Lip Glow Oil.
Lighter, extra balm-like choices have pushed progress within the lip class, with market analysis agency Circana figuring out that oils, balms and glosses are rising at a quicker charge than lipstick.
In a press launch, the model described the Runway Lip Coloration as that includes a hydrating complicated with “decadent emollience and wealthy, fade-resistant color.”
The total marketing campaign, which incorporates photographs and a video shot by the legendary vogue photographers Mert Alas and Marcus Piggott might be launched on Sep. 3.
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Lip Gloss Is Magnificence’s Secret to Gross sales and Intercourse
Recalling the enchantment of Lip Smackers balms and Lancôme’s Juicy Tubes, skincare manufacturers like Rhode, Summer time Fridays and UBeauty have the lip class cornered.
